{
  "_meta": {
    "title": "言問散歩・名店事業 作戦盤（戦略データ）",
    "source": "入山ボード諮問 2026-06-07（Kaplan/Mintzberg/Christensen/Sarasvathy/Goldfarb）＝advisory/iriyama-board/CONSULTATIONS/2026-06-07-kototoi-sanpo-strategy-dashboard-design.md",
    "note": "作戦盤(経営トップ画面)の正本データ。重点テーマのKPI現状値は手入力 or 将来自動集計。編集はこのファイルを直すだけ。",
    "updated": "2026-06-07"
  },
  "strategyStance": {
    "now": "A：広告ファネル深化（既存の取材→名店リスト→ブランド枠を精度で最適化）",
    "next": "B：OMOプラットフォーム化（手形の来店証跡を成果報酬課金へ）",
    "trigger": "言問手形 MAU ≥ 100 を確認次第 B へ移行",
    "side": "C：職人体験コマースを A 期間中に試験導入（B の補助エンジン）",
    "killline": "手形MAU 2026-12末で50未満 → B断念、A+Cに集中"
  },
  "hud": [
    {"id":"H1","label":"号進捗率","unit":"%","compute":"Vol.16 achievedConfirmed/target（targets.json/summary）。残額も表示","link":"dash","kind":"遅行(結果)"},
    {"id":"H2","label":"NBA 次に動かす3社","unit":"社","compute":"vol16Universe を na16Rank で上位3（未受注・EV順）。名前+想定額+優先度","link":"today","kind":"先行"},
    {"id":"H3","label":"East送客 今月","unit":"件","compute":"（言問手形/送客ログ連携待ち＝現状は『計測準備中』表示。捏造しない）","link":"assets","kind":"先行","pending":true},
    {"id":"H4","label":"手形スタンプ 今月","unit":"件","compute":"（言問手形連携待ち＝『計測準備中』表示）","link":null,"kind":"先行","pending":true},
    {"id":"H5","label":"インバウンド機会","unit":"社","compute":"inboundReady(高/中)かつVol.16未受注の名店数＋想定額合計（未転換チャンス）","link":"list","kind":"先行"},
    {"id":"H6","label":"今日の一手","unit":"","compute":"buildTodayCards('')[0]（全体最優先1件のサマリ）","link":"today","kind":"行動"}
  ],
  "themes": [
    {
      "id":"T1","name":"NBA訪問サイクルの確立","aim":"取材→名店リスト→ブランド枠→大型化のファネルを、NBA優先度で確実に回す",
      "kpi":[{"k":"月次 L1→L3以上 移行","target":"≥5社","now":null},{"k":"年間 新規広告主","target":"≥8社","now":null}],
      "owner":"編集長＋営業スタッフ","killline":"2号連続で新規広告主3社未満 → DBスコアリング/営業体制を全面見直し",
      "appLink":{"label":"未着手・高EVの名店を見る","action":"filterList","arg":"nba-top"}
    },
    {
      "id":"T2","name":"East送客の構造化（OMO最後の1マイル）","aim":"ホテル言問East宿泊客→名店送客→次号広告化。来店証跡を資産に",
      "kpi":[{"k":"月次 送客証跡","target":"≥50件","now":null},{"k":"送客先の次号成約率","target":"≥30%","now":null}],
      "owner":"pm-sanyo-hd＋pm-kototoi-tegata＋pm-kototoi-sanpo","killline":"手形ローンチ後6ヶ月でMAU≥100未達 → 送客のアナログ記録に降格・手形コスト削減",
      "appLink":{"label":"送客適性が高い未契約の名店を見る","action":"filterList","arg":"inbound-uncontracted"}
    },
    {
      "id":"T3","name":"職人体験パッケージ 試験販売","aim":"台東区の職人体験(15件)を『言問散歩 体験枠』として試験販売。越境EC動線とセット",
      "kpi":[{"k":"2026/7-9 体験予約","target":"≥10件","now":null},{"k":"QRクリック率","target":"≥5%","now":null}],
      "owner":"minister-cmo＋pm-sanyo-hd","killline":"3ヶ月で予約5件未満 → 単独パッケージ廃止・広告バンドル付加価値型に切替",
      "appLink":{"label":"職人ドシエ（体験可15件）","action":"openDossier","arg":"taito-artisans-craft"}
    },
    {
      "id":"T4","name":"号別PLの可視化","aim":"号ごとの採算を発刊1ヶ月後に確定し、価格・号数の即断材料にする",
      "kpi":[{"k":"号別PL確定","target":"発刊1ヶ月後","now":null},{"k":"広告収入÷発刊費用","target":"≥1.3倍","now":null}],
      "owner":"minister-cfo＋minister-sanyo-dx","killline":"2号連続でROI比率1.0倍未満 → 号数削減または広告価格改定を即断",
      "appLink":{"label":"Vol.16 進捗・数字を見る","action":"goTab","arg":"dash"}
    }
  ],
  "emergentNote": "現場の弱いシグナル（人的関係・予定外のヒット）はスコア外。作戦盤の片隅に『今月の予定外ヒット』入力欄を置き、定性発見を保全する（Mintzberg派の反対論への対応）。"
}